Bringing nature into the city
Bundling up for winter’s coldest days does not have to mean forsaking comfort and style. Our Autumn Winter 2022 collection is defined by a clean balance between the great outdoors and the city, suitable for open air activities as much as urban commutes.
Engage with nature
The line between fashion and function has blurred. People are being more engaged with nature which is reflected in fabric choices, featuring eco-friendly fibers, regenerative sourcing and natural dyes. Layering innovative materials adds a sense of luxury to the outdoor-style garments, creating products that mix function and leisure.
The concept of ‘Friluftsliv’
With the outdoors gaining appeal and activities such as hiking, camping and RVing on the rise, the Scandinavian concept of ‘Friluftsliv’ is set to gain traction. Friluftsliv is all about embracing an outdoor driven lifestyle and acknowledging the benefits – both mental and physical – that come from spending time in nature.
Nature-based color themes
The collection colors are derived from nature, where greens are at the heart backed by more traditional utility and nature based themes. Autumnal classics like golden harvest, burgundy and hot pink are warm uplifting brights, giving a mood boost and adding strong visual contrast.
“The Autumn Winter 2022 collection is defined by a clean balance between the great outdoors and the city.”